Advertisement appeared in 1976 in the New York Times
Before the first demonstration held by the organization in May, 1976, the idea of an advertisement, which was originally intended to be very short, was changed when the members succeeded in contacting Csaba Bázsa, who was working at the famous advertising agency Ogilvy & Mather. Together with him, they wrote a response to a propaganda article praising the Ceaușescu regime in the New York Times, which was then released by the Times. This propagandistic response, which was written by a Romanian Fulbright Fellow, infuriated the young people so much that they decided to write a more serious article in which they would announce the demonstration. In this framework, Csaba Bázsa took the risk of committing himself professional to the promotion, which was worth about $12,000. As this fact was disclosed at the demonstration, the campaign was successful. In other words, after the demonstration, a much larger amount was gathered than the rate which had to be paid to the agency and the paper. In addition to encouraging people to participate in the demonstration in front of the Romanian United Nations Mission, the article discussed the provisions that led to discrimination against minorities in Romania (scarce opportunities in language education and in language usage, falsification of historical data and statistics, confiscation of cultural archives, inability to make contact with relatives, and the fragmentation of minority communities). Then the article provided information concerning the obligations regarding the human rights as laid down in international law and in the U.S. constitution, on which the Romanian government infringed. The article ended by calling on the U.S to take a stand in support of human rights. It appealed to Congress to withdraw Romania’s Most-Favored-Nation Status in order to exert pressure on Romania to improve its treatment of minorities. In addition to raising awareness in the United States, the article called for donations of money and other forms of support. One of the reasons for the success of the campaign was probably that the advertising professional with whom the organization worked pulled out all the mention in the preliminary draft, which was written Bulcsú Veress, Jenő Brogyanyi, László Hámos, and his wife, of “Transylvania,” replacing it instead with Romania. In addition, it listed important violations of human rights not only with reference to the Hungarian communities, but with reference to all minorities in Romania.
New York, United States
- Hermann, Gabriella